SendChamp Funding Raised $100k to Build Easy-to-Use CRM for African Businesses

Nigeria’s SendChamp has announced a raise of $100,000 in funding after 8 months in stealth mode and aims to bridge the communications gap between businesses and customers in Africa.

SendChamp was founded by Goodness Kayode and Damilola Olotu having built a developer community of about 500 people is on a mission to improve customer relations for both technical and non-technical business owners.

The SendChamp Funding Round

The $100,000 angel round had participation from local angel syndicates like DFS Lab, Hustler Capital, HoaQ ClubVelocity Digital, and angel investors which include Prosper Otemuyiwa, Samson Goddy, Merijn Campsteyn, Ayo Arikawe, and Lanre Ogungbe.

The rounds’ close also signifies a public launch of the SendChamp startup’s offerings, as it exits a private beta. Having worked with businesses over the last few months such as TeamApt, Bumpa, Selar, Flux, and Edves to reach out and engage customers,  it has assisted these companies to channel over 3 million messages to over 300,000 customers. This has helped these companies lead generation as well as conversion efforts.

Before now, SendChamp Goodness, who serves as the CEO, led operations at Sprinble (a software development agency that builds solutions for businesses, the likes of Carbon, Kudi, Coronation Registrars, ALML Group, etc). Damilola Olotu, who also is the CTO, also formerly worked as a Software Engineer with Baxi (Capricorn), UpperLink, and some other companies in the tech ecosystem in Nigeria. 

African businesses are being faced with a lot of issues in terms of communication management between them and their customers. Communication channels are mostly single-channel platforms, which leads to breaks in messaging.

As unified message-delivery solutions are in use globally, African businesses are cut off either due to service restrictions or have to deal with poor delivery from nonchalant global service providers.

“We are excited about the just-concluded round with the help of some of the most essential investors in the African ecosystem. As a company, we are dedicated to helping African businesses improve their relationships with customers by coming up with the simplest solution for the market. We have a whole lot of non-technical business people than the technical ones and we are building largely for them. We want effective communication for technical and non-technical business people with their customers via multiple messaging channels from a single platform,” stated Kayode.

Across the globe, the unified communications market is estimated to be worth over $78.33 billion with Africa’s market valued at $4.7 billion at a 27% YoY growth rate. 

Through this solution proffered, SendChamp will aid African businesses to create deeper relations with their customers. The startup’s multi-channel APIs allow for users to deliver messages across multiple channels including SMS, WhatsApp, Email, and voice message.

The CRM solution, on the other hand, allows for both developers and non-technical business people to properly manage customer relations effectively. Altogether, the solution will enhance its users to provide fast and reliable answers to their customers across all relevant channels, giving a new face to customer relations on the African continent.

 “With SendChamp, users can easily carry out multi-channel verification, communication, create customer groups, personalize messages, engage customers, and also monitor communications through insights provided by SendChamp’s Reports. The solutions APIs and No code tools will help businesses from the stage of Customer Onboarding, Customer Engagement, Customer Service & Customer Retention.”  said the company’s CTO Damilola Olotu, about the company’s products.

 One of the Partners at DFSLAB, Stephen Deng also mentioned that

 “SendChamp is constructing the core communications layer of the digital commerce stack on the Africa continent and is leveraging on no-code tools so that small and large sellers can easily manage their audiences and grow their businesses. This team has shown a world-class knack for customer-centricity and DFS Lab is extremely thrilled to partner with such a team that can execute at this level.”

With this recent Sendchamp funding, SendChamp intends to deepen product development and expand its team. The startup recently expanded to Kenya which is proof that it is taking its promise of powering African businesses on a very serious level.


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Abidemi Ogunyemi-Aderibigbe
Abidemi Ogunyemi-Aderibigbe
A committed and dedicated Muslimah, tech enthusiast, articulator, cloud enthusiast. I am a hardworking person with a high level of integrity.

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