AURA, a South African security and medical response firm has raised $4 million in a Series A round of funding to support its global expansion plans.
AURA is a marketplace startup that allows anyone to access the nearest approved private and public medical and security response unit to their location, with the aid of a connected device.
Co-founder of AURA, Warren Myers said “South Africa has one of the most advanced private security and emergency response industries which has the capacity to ensure safety to a greater number of people who might not currently have access to it”.
The new startup, AURA is already leading the marketplace of its kind in South Africa, having over 400,00o active users on its network. AURA expanded into East Africa and the United Kingdom (UK) at the beginning of this year, it is planning to further grow after banking its series A round that was led by Multichoice Group (MCG), Buffet Investments and KLT Holdings.
Another co-founder Ryan Green said “We are gearing some of the funding towards hiring top talent to head up each new region while growing teams in established regions- especially our tech team. The result is stronger relationships and value propositions for suppliers at all levels in the marketplace.
The CEO of Multichoice Group, Calva Mawela also spoke, where he said that the addition of value-added services for customers will hasten the evolution of the ecosystem.
“We are investing in scalable and innovative technology platforms like AURA. Not only does it strengthen our service offering and enhances long-term value creation for shareholders, but it also drives economic development and job creation,” he had said.