Safaricom PLC, regarded as the largest telecommunications company in Kenya, has announced its latest addition to it’s Baze platform. Baze now offers music streaming as part of its services. It primarily offered a wide range of entertaining videos at a subscription fee, only.
The streaming service provides a large collection of advertisement-free, “on-demand” music. Local and international music are both offered at affordable rates starting from KES 10 a day. Baze Music promises to support local Kenyan talent by featuring and promoting local music genres and artists. “Our goal is to provide Kenyans freedom, choice and control over the content they consume, and I am delighted that our customers have enjoyed a variety of content on Baze since the platform was launched in May 2021,” said Peter Ndegwa, Safaricom CEO.
Baze Music features three affordable subscription plans which are accessible through the online website or through dialing the subscription code *544*55#. A 7-day free trial plus 500mb daily is awarded to every new Baze Music customer. Customers will also be able to make their favorite songs their caller tune through the platform.
Safaricom’s launch of Baze Music is done as part fulfilment of the organization’s commitment to grow the creative and music industry in Kenya. The telecoms provider is said to have increased its Skiza revenue by 33% in August, 2021, thereby enabling about 20,000 artists and content creators to make increased earnings through the usage of their music on the platform.
Furthermore, Ndegwa added, “With such a unique digital platform, I call upon our artists to be part of this journey and utilize this opportunity to earn while showcasing and growing their musical talents.”