Digital Immersion Program 2022 for Digital Publishers

Digital Immersion Program is a Google News Initiative (GNI) in partnership with FT strategies for digital publishers. It is a 5-day interactive virtual workshop designed for key decision-makers in accelerating a publisher’s journey towards digital reader revenue.

Participants will complete the program with a series of quick wins that can be of immediate use through fusing strategic thinking with tactical action. Also, they’ll get an actionable framework for sustained growth.

The digital growth program is training for news publishers that aims to grow their digital skills. In addition, transform its online business through the program in South Africa in May 2022.

This program will be launched in collaboration with the consulting arm of the Financial Times (FT Strategies)


This is a program fashioned for publishers at the beginning of their digital reader revenue journey. The focus is on organizations looking for fast and actionable solutions to aid their transition into digital reader revenue.

To participate, you should 

  • Be typical local and hyper-local publishers
  • Have a website with content not just an e-edition of the publication
  • Be yet to offer digital subscriptions/memberships or at a very early stage of the process
  • Have a typical headcount (operations and newsroom) of about 9-50
  • Possess typical online monthly unique visitors; <250,000


Each day in the Program will focus on different aspects of your transitioning into the digital journey.

Firstly, it will start with a digital reader revenue diagnostic review. This is where publishers go through different stages of the reader lifecycle. This will go on throughout the week, engagement, namely attraction and monetization.

Furthermore, on the 5th-day participants will come together with the knowledge acquired to develop an ambitious North Star goal. They will as well design a roadmap to bring their strategy to life.

To sum it up, the program is for publishers at a nascent stage of their digital reader revenue journey. Those looking for rapid and actionable solutions to kickstart.

To apply for the program, kindly use this link


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Abidemi Ogunyemi-Aderibigbe
Abidemi Ogunyemi-Aderibigbe
A committed and dedicated Muslimah, tech enthusiast, articulator, cloud enthusiast. I am a hardworking person with a high level of integrity.

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