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Copia a Kenyan Retailer Raises $50 Million for Africa Expansion

Abidemi Ogunyemi-Aderibigbe
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Copia a Kenyan Retailer Raises $50 Million for Africa Expansion

Copia is a Kenyan-based mobile commerce platform and goods distributor that just raised $50 million to fund expansion into Africa.

Copia is one of the African Startups that looks to use Information technology in solving Africa’s problem. Problems like informal and highly fragmented retail markets.

About Copia

The mobile commerce platform was founded in 2013 and has since been serving mid-level and low-income customers. These a majorly customers who reside in the rural parts of the East African Nation.

Copia uses mobile technologies, a network of over 25,000 agents (small shopkeepers) to take orders and make goods delivery. It has its own logistics facilities which it uses to reach shoppers that do not have access to formal retailers like supermarket chains.

The Series C funding

The recent Series C funding round was led by Goodwell Investments, a Netherlands-based company. And other investors include German development financier DEG; Lightrock and the U.S International Development Finance Corporation.

With this funding, Copia intends to expand further into African countries but did not specify exactly which nation it will expand to.

Although it said there are millions of consumers across the African Continent who are underserved by formal retailers.

The Kenyan-based mobile commerce platform and goods distributor also did not reveal the valuation of the company.

According to the firm, the company is capable of delivering services to the most remote locations in Africa. Places with poor road infrastructure or those that do not even have an address for easy and proper location.

Meanwhile, this service will come at no additional cost so as not to overburden the customer. Also, urban residents can use this service to shop on behalf of friends and family upcountry.

 

How Tech Has Revolutionized Content Writing With Artificial Intelligence

Aisha Sulaiman
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How Tech Has Revolutionized Content Writing With Artificial Intelligence

The world of content writing is transforming. It’s not just about how we write, but also how we work with clients and our roles in creating great content for them.

We’re living through an exciting time where technology has finally caught up to the needs of businesses and consumers alike. The internet has created a new era of business communication, which means that it’s never been easier to get your message across.

But there’s more to this than simply communicating online; you need to do so effectively if you want to succeed. And that requires a different approach from traditional marketing methods.

In this post, we’ll look at how artificial intelligence is transforming the world of content writing. We’ll explore what it can offer your business and how you can use it to improve the quality of your content.

What Is Artificial Intelligence? How Does AI Work?

Artificial intelligence (AI) is a field of computer science focused on building systems that think like humans. That includes everything from self-driving cars to chatbots and even the ability to create art or music.

It was first developed as part of military research during World War II, when computers were used to help analyze radar data and other information.

Today, AI is used by companies worldwide to automate tasks, make decisions, and solve problems. Many people believe that it will eventually replace human workers entirely.

So, what does this mean for content writers?

AI can help us produce better content faster, and it can also save us a lot of time, among other benefits.

What Are The Four Types Of Artificial Intelligence?

There are four main types of AI:

  1. Natural Language Processing: This type of AI uses natural language processing to understand the meaning behind words and phrases. For example, it can read the text and identify keywords, then suggest relevant articles based on those keywords.
  2. Machine Learning: This type of AI learns from experience and makes predictions based on previous examples. It can learn from past mistakes and adjust its behaviour accordingly.
  3. Deep Learning: This involves using neural networks to perform complex calculations. These networks have multiple layers, each representing a level of abstraction. They can combine these layers together to form higher-level abstractions.
  4. Reinforcement Learning: This type of artificial intelligence teaches machines to act autonomously. It rewards them for doing things correctly and punishes them for making mistakes.

What Are Examples Of Artificial Intelligence?

The rise of AI has had a significant impact on how businesses operate. It’s no longer enough to simply send out press releases and hope that they reach their target audience.

Artificial Intelligence has become widely used across various sectors. Some examples include:

  1. Chatbots: these are programs that can converse with people in a natural language. They can be programmed to answer questions about products and services, provide information, make recommendations, etc.
  2. Customer service chatbots: these are similar to chatbots, except they can also handle customer complaints.
  3. Machine learning: this refers to any software program designed to improve performance by observing data patterns. This allows it to perform more complex tasks without being explicitly instructed.
  4. Recommendation engines: These programs help you find things online based on your preferences. For example, if you search for “best laptops under $1000”, Amazon might recommend specific brands.
  5. Natural Language Processing: this involves using algorithms to understand what someone means when they speak. The goal here is to create programs that can read the text and understand what it says.
  6. Speech recognition: this involves taking audio recordings and turning them into written text. This is useful for voice assistants such as Siri, Alexa, Google Assistant, and Cortana.
  7. Visual recognition: this involves recognizing objects in images. This includes facial recognition, object detection, and image classification.

Why Is Artificial Intelligence Important?

If you’re looking for a way to increase your team’s efficiency while improving the quality of your content, then you need to consider using AI technology. 

There are many benefits associated with this type of technology, including saving both time and energy.

There are many reasons you should consider using AI technology for your content creation. Some of the most important reasons include:

  1. You get instant results

Unlike humans, AI writers don’t need to spend hours figuring out what they mean when they say something. They can instantly understand what you mean by asking questions like “what does this sentence mean?” or “how would I phrase this differently?” This makes it much faster to produce high-quality content.

  1. It improves readability

AI writers can detect patterns within the text and make suggestions based on those patterns. For example, if you ask an AI writer to identify a word that frequently appears in certain types of sentences, it will automatically suggest other words that fit into these categories. This helps writers avoid common mistakes such as overusing adverbs, clichés, and long lists of items.

  1. It reduces plagiarism

One of the biggest problems faced by content creators is plagiarism. When people copy someone else’s ideas and pass them off as their own, it hurts everyone involved. But thanks to AI technology, this problem is easily avoided.

  1. It increases productivity

When you combine AI technology with modern software tools, you can create multiple documents simultaneously. This technology allows you to save time and money because you won’t need to hire additional staff members.

  1. It ensures consistency

Another benefit of AI technology is that it can help ensure consistency between your entire content. If you use AI to write about similar topics, you’ll end up creating content that looks very similar. This isn’t necessarily bad, but it can cause issues if you’re not careful. 

How Artificial Intelligence Is Being Used

To put it simply, artificial intelligence works by simulating the brain. The idea behind this is that we all have an internal world model. We use this model to predict future outcomes and decide what actions to take.

For example, if you see a dog running towards you, you know there is probably something good inside. You don’t need to ask yourself why the dog is running towards you; you just assume that it wants something good.

This same principle applies to artificial intelligence. A machine uses its experience to learn from past events and then predicts what happens next.

This is called reinforcement learning because the machine learns from positive and negative experiences.

Top 7 AI Tools For Content Writing

There are several AI writing tools out there, and they have been transforming the writing industry among writers and content managers. Here are the top seven AI tools in no particular order:

  1. Jarvis

Jarvis is an AI-powered copywriting tool that uses machine learning to write high-quality and human-like content in seconds.

Use Jarvis for marketing, product listings on eCommerce websites, or SEO articles with just a few clicks of the mouse! 

It already has many features, but the creators are working on adding more to improve the quality of articles. There are different types of essays that it can generate, including news stories, blog posts, and academic papers.

It can automatically generate the full text of the article, an excerpt of it, or even both at different lengths.

Jarvis requires users to sign up with their email address to use it. It is also free of charge, with premium features in beta testing to be released in the future.

Some of its features include:

  • Generating full articles (Blog posts, product descriptions, personal/company bio, etc.)
  • Crafting blog post title, outline, and meta description,
  • Developing content for ads (Google, Facebook, Youtube)
  • Selecting the length of a content type.
  • Setting the tone of voice for the content.
  • Commands for faster execution
  1. ShortlyAI

ShortlyAI is a new AI writing assistant that uses Open AI’s GPT-3 — one of the world’s largest neural network-powered language models–to write with you. 

You can think about it as your own personal writer or Google autocomplete for paragraphs and sentences; after a simple click, ShortlyAI generates content that passes all the common plagiarism checkers, so there are no worries about getting caught!

ShortlyAI is a tool that can help you write with your own voice. It uses the world’s largest neural network-powered language models, and it will keep generating content for as long as needed!

Its features include :

  • Writing blog posts, emails, ads, video scripts, and much more.
  • Creating and using commands for faster write-ups
  • No limits for word count
  • Free text editor
  1. AI-Writer

The AI-writer is a web app that allows you to create and edit documents from scratch. The AI-writer is powered by IBM Watson, which means that it can analyze large amounts of data and make decisions based on what it finds. This makes the AI-writer capable of creating unique content that would not be possible without this technology.

It works like any other word processor software, allowing you to create, edit, format, and save files. However, unlike traditional software, the AI-writer does not require you to learn how to use it. Instead, it learns from your actions and preferences. 

For instance, the AI-writer will adapt accordingly should you prefer to work with specific fonts, colors, and styles.

Its features include:

  • Create, edit, and format documents
  • Save and share files
  1. Writesonic

Writesonic is a powerful AI-based content creation platform that helps users create original, engaging content quickly and easily. Its AI engine analyzes user input and creates content that matches the style and tone of the user’s existing content.

It includes various tools such as a spellchecker, grammar checker, and plagiarism detector. These tools allow users to focus on writing rather than worrying about formatting or grammar errors.

Its features include the following:

  • Analyze and generate content based on user input
  • Spellchecker
  • Grammar checker
  • Plagiarism detector
  1. Frase

Frase is another AI-based content creation software that allows users to create professional content in minutes. This web application will enable you to create content from research to outline and brief generation. It goes further to write the whole content and has an inbuilt grammar checker.

The tool has a simple interface and offers a variety of features such as automatic language detection, word count, and even voice recognition.

The app is available for Windows, Mac OS X, iOS, Android, and Linux. You can use Frase.io on your desktop or mobile device.

Its features include these:

  • Paragraph generator
  • Content optimization
  • Content brief generator
  • Outline generator
  • Question and topic research feature
  1. CopyAI

CopyAI is a tool that helps writers create high-quality content. The tool analyzes the text you write and suggests improvements.

It was created by a team of researchers at Stanford University who wanted to build tools that would improve the way humans communicate. They made CopyAI to help them analyze their writing and suggest improvements.

CopyAI uses machine learning to analyze the text you write and then suggests improvements. This means the tool learns from your writing style and improves over time. You don’t need to be an expert writer, but if you want to get better at writing, this tool will help you out.

Its features include:

  • Content idea generator
  • Instagram captions creator
  • Product descriptions writing
  1. Article Forge

Article Forge is a simple yet powerful tool for creating articles, blog posts, press releases, and more. It uses machine learning to help users write better content by providing suggestions and tips.

The AI-powered tool provides users with several options for writing their content. They can select from a list of prewritten phrases, words, sentences, paragraphs, and topics.

These are some of the critical features of Article Forge:

  • Suggested topics
  • Provides prewritten phrases, words, and sentences
  • Content optimization
  • Unique content

Why You Should Be Using AI For Your Content Creation

AI-writers are a great way to automate repetitive tasks while saving valuable time. The best part? You won’t need to worry about formatting or grammar mistakes because they will all be taken care of.

However, there are several things you should keep in mind before you decide to implement AI technology. Here are three tips to help you choose the right solution for your company:

  1. Make sure the system has been tested

You want to make sure that the system you purchase has been thoroughly tested to help you know how well it works. Fortunately, many companies offer free trials to test out different systems.

  1. Be wary of black-box solutions

You shouldn’t trust any automated writing service blindly. Instead, you should look for a company that offers transparency regarding its services. This means that you should see how the system works and the data it collects.

  1. Choose a solution that fits your needs

The last step is choosing a solution that meets your specific requirements. Some companies may claim to provide a wide variety of features, but only a few work. To ensure that you get the most from your investment, it’s essential to do research first. 

When you match your needs with the right AI content writing tool, you will be amazed at how your content marketing strategy will improve. 

You would have the capacity to create more quality content for your target audience, which can translate into more conversion and growth.

Conclusion

AI for content writing is here to stay, and it is the future. The earlier we embrace it, the more productive we will be in the near future.

The logic is to look for one that will align with your needs and take it for a spin. The future of AI with content writing is here, and it is time to work smarter and not harder!

Have you used any AI software for content writing before? Share your experience with us in the comment section.

Digital Transport For Africa (DT4A) 2022 Innovation Challenge

Abidemi Ogunyemi-Aderibigbe
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Digital Transport For Africa (DT4A) 2022 Innovation Challenge

Digital Transport For Africa (DT4A) Innovation Challenge is an exciting opportunity for initiatives. Initiatives that aim to transform transit systems in African cities by leveraging open data and innovation.

DT4A symbolizes a large, diverse network of city governments, residents, civic tech companies, universities, and international development partners.

These people are all committed to growing digital commons and applying the Principles for Digital Development to the goals of sustainable urban mobility and access.

Digital Transport For Africa aims at creating a movement for open transit data across the African continent. This will be by strengthening capacities to work with and leveraging standardized data.

DT4A will provide expertise and tools to accommodate current transport, land use, and planning data (e.g GTFS format) to the African context.

There will be gathering of facts and presenting of cases on how data can help to improve planning and implementation of sustainable mobility.

This will be of good use especially in the paratransit/informal transport sector. DT4A will cultivate innovations to promote and encourage uptake and use of open transit data.

The Digital Transport For Africa Challenge

WRI Africa and WRI Ross center in partnership with AFD (Agence Française de Développement) is pleased to announce DT4A innovation challenge.

The DT4A Innovation Challenge aims to support organizations and initiatives, from private companies to universities and NGOs.

These are entities contributing to the movement for open data across the region and improved planning & implementation of sustainable mobility. Especially in the paratransit or informal transport sector.

Four (4) successful applicants selected by WRI and a jury of experts will each receive an award of $30,000. This is to implement a new initiative over the next 12 months.

Requirements and Qualification

To apply for the DT4A innovation challenge, you must meet the following criteria;

  • Academic institutions, Organizations/NGOs, and private companies with projects/initiatives that fit into the selection criteria are eligible.
  • Applicants must have the support of local authorities (municipalities) backed with letters of support from city representatives.
  • All applicants must be Africans or working in Africa
  • Only one entry is per organization is acceptable.

Organizations, including non-profits, academic institutions, and private companies must:

  • Be a non-profit, NGO, or private company with official registration where you operate
  • Possess a total annual operating budget of over $20,000
  •  Capable of completing an Organizational Capacity Assessment. This will contain questions on internal controls, organizational leadership, audit resolution, accounting, and Technical capacity. This must be in English or French and receive a medium to low-risk rating
  • Be able to present the most recent annual audit of the organization. In case there is no audit record then, be able to tender these 3 documents:
        1. A balance sheet for the recent and previous year
        2. An income statement for the present and previous year
        3. Cash flow statement for the past and current year
  • Have at least one key project person with professional working proficiency in English or in French (oral and written). This will help in the submission narrative and financial progress report. Also, aid smooth communication with WRI staff regularly.

Application Process

Applicants have to meet the following criteria to be selected as finalists:

  • Show a strong understanding of DT4A’s objectives. Also, must clearly prove how the initiative/innovation aligns with the challenge
  • Clearly describe what the innovation is and how it will fill the gap in the community especially for vulnerable/underserved communities
  • Explain how the innovation is making use of open-source transit data, tools, and application
  • Describe the scalability of the innovation to other regions
  • Explain how the grant will be utilized within the given time frame and justify its feasibility
  • Describe the impact of the proposed initiative on sustainable urban mobility in line with SDG 11 and the 4 policy goals( Efficiency, Universal access, Green, and Safety) 
  • Present a letter of support from relevant government authorities 

Interested and qualified applicants can apply using this link.

 

Microtraction Invests In Pivo A Nigerian Fintech Startup

Boluwatife Aponmade
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Microtraction Invests In Pivo A Nigerian Fintech Startup

Nigerian startup Pivo is a credit-focused financial services company for Small and Medium-sized Enterprises (SME) players in the chain of supply that has raised an undisclosed amount of money from Microtraction, an early-stage VC firm.

Pivo was founded last year by Nkiru Amadi-Emina and Ijeoma Jacquelyn Akwiwu. It provides new and more efficient ways to financial services for SME owners. The new startup’s flagship product, Pivo Capital allows companies to access working capital loans of up to US$50,000 to help scale their business.

Pivo also provides trade financing support, which helps suppliers to fulfill orders from customers even when they lack upfront capital, by the end of the first quarter of this year, Pivo is expected to launch its Finance product with beta. With the Finance product feature, users will be able to access corporate bank accounts that have been tailored to their businesses.

To fund its product expansion, Pivo took on some capital from Microtraction in September. Microtraction was founded in 2017, it invests in startups at the earliest stage of their development, and thus, far invested in a host of startups in Nigeria, such as Cowrywise, Wallet.ng, Schoolable, Riby, Accounteer, 54gene, Thank U Cash, Festival Coins, Termii, and also a startup from Ghana called Bit Sika, as well as Raise from Kenya. Pivo makes one of the 14 investments the firm has invested in through the course of 2021.

Microtraction was recorded to have said in a statement, “There are about 20 million SMEs in the supply chain or logistics industry and these businesses contribute about US$19.2 billion revenue generated in this sector annually”

“In the global market, Tradeshift, a supply chain financing group that has American Express and Goldman Sachs on its cap table, recently exceeded the US$1 trillion transaction value mark, doubling in only two years. We expect Pivo to replicate this success in the coming years as it builds out its multi-product strategy”.

At the time of investment, Pivo had on board, 100 active customers and had processed more than US$100,000 in loan applications. Ever since, these numbers have doubled up, with 70% of the loan that was disbursed going to logistics sub-contractors.

Technovation Girls Competition 2022 for Global Problem Solvers

Abidemi Ogunyemi-Aderibigbe
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Technovation Girls Competition 2022 for Global Problem Solvers

Technovation annual invites for teams of young girls around the globe is here again with a new dimension. Technovation is introducing a new beginner division open to ages 8-12 and a new technology option.

These teams of girls are going to learn and put in skills required to solve a real-life problem through the use of technology.

The Beginner Division of Technovation 

This is a new division for younger students and it will be open to girls of ages 8-12. The new division structure will be:

  • The Beginner Division: ages 8-12
  • Junior Division: ages 13-15
  • and Senior Division: ages 16-18

The new Technology Option

The girls now have a choice of selection for their submission project. The girls will still be learning to create technology to solve community problems but from this edition, they have a choice to select between either developing an AI-powered prototype or a mobile application prototype as their submission project.

Requirements

Any girl or woman between the ages of 8-18 years of age is eligible to participate. Transgender people and those who identify as non-binary or gender nonconforming and want to be a part of a female-identified space are welcome.

To join the competition, a girl must join or form a team on technovation online platform. The girl’s guardian /parent must sign the consent form and meet the listed Student Participation Criteria:

  • All students must be of age 8-18 years of age.
  • Students must identify as female, trans, nonbinary, or gender nonconforming. Students who self-identify as male or assigned male at birth can not enter the competition.
  • Teams are to be between 1-5 students. Students are eligible to join 1 team. Though, there isn’t any number limit on mentors per team.
  • The competition divisions are going to be based on the age of the eldest on the team. This means if a 13 years old is in a team of 12 years old, the team will be judged in the Junior division. 
  • Students can participate in Technovation Girls for more than one season until the age of 18. You are allowed to work with the same team members and mentors but with a different submission material. Also, the team can explore the same problem but the app prototype must differ each year.

Timeline for this year Technovation 2022 Season

Registration opens: Dec 2021. 

Official Season Launch: Jan 10, 2022. It is recommended to start in Jan at least so that there will be a whole 12 weeks to work on the project. Submission opens today.

Registration Deadline: For students and mentors is March 25, 2022, at 23:59 UTC. This is the last day to formally register a team.

Submission Deadline: April 26, 2022, at 23:59 UTC

World Summit: August 2022.

Please Note: curriculum for junior and senior division is available all year-round. So, students can start working on their projects early and even register in December.

To register, kindly use this link.

 

PAPS Raises $4.5M Pre-Series A Round Led by 4DX Ventures And Orange

Hassan Barakat
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PAPS Raises $4.5M Pre-Series A Round Led by 4DX Ventures And Orange

PAPS raises $4.5M in a pre-Series A investment.

The logistics and delivery company located in Senegal is addressing this void in the region by providing consumers with a variety of logistics services.

The company announced today that it has raised $4.5 million in a pre-Series A round of funding to develop its tech-enabled logistics solution throughout the Francophone area.

4DX Ventures, a pan-African venture capital fund, and Orange, a regional telecom operator, lead the investment.

Existing investors Uma Ventures and Saviu Ventures are among the participants. Others include new investors; Yamaha Motor, LoftyInc Capital, Proparco, Google Ventures, To.org, Kepple Ventures, and Enza Capital.

PAPS was founded in 2016 by Bamba Lo, the CEO, to provide end-to-end logistics solutions to businesses with both physical and online operations.

PAPS began with a consumer-to-consumer logistics concept.

However, after noting how sporadic and unstructured most requests were, it quickly shifted.

In contrast to the B2B paradigm, where deliveries are planned, it was difficult to accurately estimate the delivery flows in the space.

Small and large organizations can use the platform to help them with their logistical needs, which range from storage to international transportation to last-mile delivery.

PAPS also gives merchants with visibility tools that allow them to follow and know the status of deliveries from departure to arrival. On the platform, merchants can also arrange delivery.

The warehouses where clients’ goods and parcels are stored are owned by the Senegalese firm.

Motorcycles, vans, vehicles, and trucks are also owned by the company for inter and intra-city logistics and deliveries. In addition, the logistics firm maintains a relay network of hubs near its customers that serve as delivery sites.

PAPS, according to its CEO, intends to provide that infrastructure and an enabler for businesses to reach clients they can’t reach now due to logistics.

“The gap that we’re filling is the domestic market, which none of these huge multinationals want to handle.”

“PAPS is the only company that has addressed the home market, which is why we aim to provide quality and dependability,” he added.

PAPS has clients across a wide range of industries, including banking, telecommunications, and pharmaceuticals (Lo said that the company currently handles distribution for 70 percent of all pharmacies in Senegal).

PAPS is used by major logistics companies like DHL and FedEx, as well as consumer and business-focused e-commerce enterprises like Jumia, Glovo, and Sokowatch in Senegal and Ivory Coast, according to the company.

The company claims to have the largest last-mile fleet in Senegal, having made over 10 million deliveries across its two markets since its inception, according to a statement. Lo claims that the company’s delivery figures are up 150 percent year over year.

This pre-Series A round will be used to grow the company’s tech staff, expand its physical infrastructure to onboard more warehouses, hubs, and fleets, and expand its offering to more African businesses.

“We have been impressed with the Paps team’s performance thus far and their dedication to establishing a truly creative firm in the logistics industry,” Walter Baddoo, co-founder and general partner at 4DX Ventures, said in a statement.

We believe that technology can help modernize Africa’s logistics system, and we look forward to working with Bamba and the paps team on the next phase of their development.”

Poa Internet Secures $28 Million in Series C Round, Led by AfDB-backed Africa50

Hassan Barakat
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Poa Internet Secures $28 Million in Series C Round, Led by AfDB-backed Africa50

Poa Internet secures $28 million in a Series C funding round led by Africa50, bringing the total amount it has raised to date to $36 million.

This is happening just over a year after the internet service provider (ISP) won the innovation challenge hosted by Africa50 backed by AfDB Group in 2020.

Participating in the latest round was Novastar Ventures, one of the earliest backers of the firm.

Poa intends to use the new funds to expand its reach, starting with Kenya and then expanding to other African countries.

“At the moment, we’re concentrating on Kenya, but the problem we’re addressing is one that affects the entire continent. And it’s not just about getting people connected for us.”

We intend to bring a lot of people online and to provide them a meaningful internet experience such as the ability to stream videos, without worrying about how much data they’re consuming,” Poa Internet’s co-founder and CEO, Andy Halsall, told TechCrunch.

Poa Internet now has over 12,000 clients (homes and small businesses) in Nairobi’s low- and middle-income districts, with tens of thousands more using its street Wi-Fi connections.

Safaricom Home by East Africa’s biggest telecom Safaricom, Faiba by Jamii Telecommunication Limited, and Zuku have built their fiber networks in areas that are normally not the main target markets for their competitors.

Poa Internet charges a monthly subscription of around $13, which is 50% of the market pricing, providing it a competitive advantage.

Its subscribers also get unlimited data consumption, which is another feature that appeals to internet users in a country where big ISPs offer monthly subscription bundles with data limits.

The company has also put up Wi-Fi hotspots in public spaces, where customers pay $0.18 for 1 GB of data, which is 10 times less than what the country’s telecoms charge for a similar non-expiring internet bundle.

“Our internet speeds are 4 mbps, which is sufficient for video streaming, as everyone wants to watch Netflix, use YouTube, download movies, and make video calls.”

“As a result, we’ve designed our service to be quick enough to deliver video, but most importantly, our price is a selling point,” Halsall explained.

“Our primary goal is to keep the price as cheap as possible while operating in areas where fiber access is either unavailable or unlikely to be available.”

“As a result, we won’t be competing against anyone because we’ll be targeting a market segment that is underserved.”

Affordability remains one of the most significant barriers to internet access across the continent, and Poa Internet has been working to address this puzzle from its inception in Kenya in 2015.

The advantages of affordable data and a more connected continent are enormous because as more people become connected, sectors like e-commerce and e-learning will boom.

Currently, Africa50 has 31 shareholders, including the AfDB, the Central Bank of West African States (BCEAO), Bank Al-Maghrib (the Central Bank of the Kingdom of Morocco), and 28 African countries.

“Increasing access to reliable and affordable internet connectivity is strongly aligned with the key pillars of Africa50’s strategy, and we are happy to be part of this high impact journey and to support Poa’s growth in Africa,” said Africa50 managing director and head of infrastructure investments at Africa50, Raza Hasnani.

Digital Marketing Training And Web Design Class (25th Edition)

Hassan Barakat
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Digital Marketing Training And Web Design Class (25th Edition)

Digital Marketing Training Class is a hands-on workshop aimed at explaining what Digital Marketing and Web Design are, how they function, and how they can be utilized to raise brand awareness and enhance business sales and profit.

Date: February 5th & 6th | February 12th & 13th, 2022 (2 weekends, 4 days)

Venue: 14 Adedotun Dina Crescent, Mende, Maryland, Lagos.

Training fee: N35,000

About The Training

Our training is designed to help small and medium-sized business owners understand the importance of digital marketing and web design, as well as how to use it to attract new customers and convert them into loyal paying customers.

Individuals who complete our program will be prepared to work as world-class Digital Marketing and Web Design experts.

This course is entirely practical, covering topics such as Social Media Marketing, Email Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display & Banner Advertising, Landing Page Creation & Sales Funnel, Marketing Automation, WordPress Web Design, and Web Analytics, among others.

We will train you to become a data-driven marketing expert who will use data and analytics to make marketing decisions that will help your company develop.

Courses Offered

1. Introduction to Digital Marketing

2. Social Media Marketing:

a. Facebook, Twitter, Instagram & LinkedIn Marketing

b. Learning how to deploy social media tools (and automation tools) for business profit

c. The Social Media selling approach & gaining Marketing edge with Social Media Marketing

d. Influencer marketing

e. Practicals on how to launch effective Social Media Sponsored Ads on Facebook, Twitter, Instagram and LinkedIn

f. Understanding Social Media analytics to measure business growth

3. Search Engine Optimisation

a. Strategies to bring your website/brand on Google’s first page

4. Google Adverts

a. Display Advert

b. Search Engine Marketing

c. Youtube Ads

5. SMS & WhatsApp Marketing: How to send bulk SMS & use WhatsApp for marketing and branding.

6. Email Marketing:

a. How to build Email Campaigns & Newsletters

b. How to create Landing Pages to generate leads

c. How to create your Sales Funnel

d. Email Marketing copywriting

e. Marketing Automation.

7. Information Marketing: How to create & make money selling information products (e-books, audio books etc)

8. Web Design & Ecommerce

a. Getting a domain name and hosting service

b. Installing WordPress

c. Developing your Website

d. Working with Plugins and Themes

e. How to build an e-commerce website or an online store

f. How to build a Blog and monetize your blog (making money from your blog)

g. Setting up SEO Plugins for your website

h. Setting up customised email addresses

i. Setting up sub-domains

j. Setting up and understanding Google Analytics

9. How to build your Digital Marketing Agency in 30 days & how to make your agency profitable, bankable and trustworthy.

10. In-depth revelation on opportunities in digital marketing and the digital space at large and how to start a profitable career in any of them (including Social Media Marketing, Mobile Marketing/Bulk SMS, Blogging, Web Design, SEO, Affiliate Marketing, Information Marketing, Email Marketing, etc).

11. Bonus Courses

Benefits of The Training

1. Certificates at completion at the end of the training.

2. Access to private Digital Marketing mentoring groups, free refresher classes, and job opportunities.

3. Access to learning materials worth N15,000 at the end of the training.

4. Free database gift worth N10,000 at the training venue.

Click the REGISTER icon to fill a form (you will receive further details after filling the form)

Read more about the event and register here

ICT Maghreb 2022 Exhibition And Conference

Hassan Barakat
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ICT Maghreb 2022 Exhibition And Conference

ICT MAGHREB 2022 Exhibition and Conference is a Professional Information and Communication Technologies Exhibition for IT Decision Makers.

Location: Algiers, Algeria

Date: 14/03/2022 12:00 AM to 16/03/2022 12:00 AM

The event, which takes place in one of Algiers’ most attractive sites, attracts over 5,000 professional visitors and 150 exhibitors, including the major Algerian players in the technology industry as well as 40% of foreign and multinational firms.

ICTMAGHREB is a true crossroads for IT professionals to meet and exchange ideas, as well as a gathering place for decision-makers to learn about major market trends, discover new market trends, discover new hardware and IT solutions, and meet experts and customers from the public and private sectors.

Because of its international scope, the show also provides an opportunity to form strategic collaborations with foreign enterprises.

More than 2000 meetings will be organized using our new B2B Matchmaking and Networking tool.

ICT MAGHREB expresses itself as a platform for reflection on current events and the progress of ICT, in addition to the tools and solutions given.

Over 40 keynote speakers, talks, conferences, debates, and workshops are scheduled over 3 days, drawing a large crowd.

ICT Maghreb 2022 is a 3-day exhibition and conference on information and communication technology that will take place from the 14th to the 16th of March 2022 at the Cultural Palace, Moufdi Zakaria, Algiers, Algeria.

The event is organized by ATEX International Exhibitions.

Visit The Official Page of ICT Maghreb to Read More And Reserve A Seat for The Event

Chipper Cash Africa’s Most Valuable Fintech Comes to Ghana

Abidemi Ogunyemi-Aderibigbe
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Chipper Cash Africa’s Most Valuable Fintech Comes to Ghana

Chipper Cash is an African fintech company that recently got the Enhanced Payment Service Provider Licence from the Bank of Ghana.

The license was issued after meeting all requirements and this will enable the kickstart of its operations in Ghana.

Chipper Cash was founded in 2018 by Ghanaian Maijid Moujaled and Ugandan Ham Serunjogi. The aim is to solve challenges of completing transactions between African countries like regulatory issues and high rates.

So far, the fintech company has a fund donation of over $250 million from various investors.

The investors include Jeff Bezos’ Bezos Expeditions VC fund, Ribbit Capital, Deciens Capital, One Way Ventures, 500 Startups, Tribe Capital, and Brue2 Ventures making it Africa’s sixth unicorn.

The commencement of operations in Ghana marks the beginning of an impressive first quarter after raising over $250 million last year increasing its footprint on the Africa continent.

Chipper Cash coming to Ghana

The company’s entry into Ghana had long been forged in spring 2019 co-founder Majid Moujaled(27yrs) and Dion Jon Taylor Samson(28yrs) reconnected. They both haven’t seen each other since their last day of high school almost 13 yrs ago.

Majid told Dion about what he has been working on and Dion also buy the idea and was keen on bringing in the great service to Ghana. He asked that the Ghanian entity be set up and measures are put in place for effective rollout.

The rollout involves getting a partner bank, setting up aggregators, forming a full-fledged corporate body- Critical Ideas Ghana Limited. Dion who is the C.E.O of the Ghana branch led the rollout that will aid operations in Ghana and get licensing by regulators.

Reasons for choosing Ghana

Ghana is one of the fast-paced growing digital payments markets in Africa. Even though the covid-19 pandemic also helps in the increase in the adoption of digital payments across Africa.

The rapid embrace of digital payment platforms in Ghana aligns with the goals of Chipper Cash to increase financial inclusion across Africa.

Chipper cash has deep roots in Ghana with the co-founder Majid Moujaled being a Ghanaian. The company aims at creating job opportunities as it forays operations in the country.

With the new license from the Bank of Ghana, delivering the fastest and lowest cost of payments service in the country is certain. This will help to fulfill the mission of unlocking global opportunities one transaction at a time.

 

 

 

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