Digital Marketing Training Class is a hands-on workshop aimed at explaining what Digital Marketing and Web Design are, how they function, and how they can be utilized to raise brand awareness and enhance business sales and profit.
Date: February 5th & 6th | February 12th & 13th, 2022 (2 weekends, 4 days)
Venue: 14 Adedotun Dina Crescent, Mende, Maryland, Lagos.
Training fee: N35,000
About The Training
Our training is designed to help small and medium-sized business owners understand the importance of digital marketing and web design, as well as how to use it to attract new customers and convert them into loyal paying customers.
Individuals who complete our program will be prepared to work as world-class Digital Marketing and Web Design experts.
This course is entirely practical, covering topics such as Social Media Marketing, Email Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display & Banner Advertising, Landing Page Creation & Sales Funnel, Marketing Automation, WordPress Web Design, and Web Analytics, among others.
We will train you to become a data-driven marketing expert who will use data and analytics to make marketing decisions that will help your company develop.
1. Introduction to Digital Marketing
2. Social Media Marketing:
a. Facebook, Twitter, Instagram & LinkedIn Marketing
b. Learning how to deploy social media tools (and automation tools) for business profit
c. The Social Media selling approach & gaining Marketing edge with Social Media Marketing
d. Influencer marketing
e. Practicals on how to launch effective Social Media Sponsored Ads on Facebook, Twitter, Instagram and LinkedIn
f. Understanding Social Media analytics to measure business growth
3. Search Engine Optimisation
a. Strategies to bring your website/brand on Google’s first page
4. Google Adverts
a. Display Advert
b. Search Engine Marketing
c. Youtube Ads
5. SMS & WhatsApp Marketing: How to send bulk SMS & use WhatsApp for marketing and branding.
6. Email Marketing:
a. How to build Email Campaigns & Newsletters
b. How to create Landing Pages to generate leads
c. How to create your Sales Funnel
d. Email Marketing copywriting
e. Marketing Automation.
7. Information Marketing: How to create & make money selling information products (e-books, audio books etc)
8. Web Design & Ecommerce
a. Getting a domain name and hosting service
b. Installing WordPress
c. Developing your Website
d. Working with Plugins and Themes
e. How to build an e-commerce website or an online store
f. How to build a Blog and monetize your blog (making money from your blog)
g. Setting up SEO Plugins for your website
h. Setting up customised email addresses
i. Setting up sub-domains
j. Setting up and understanding Google Analytics
9. How to build your Digital Marketing Agency in 30 days & how to make your agency profitable, bankable and trustworthy.
10. In-depth revelation on opportunities in digital marketing and the digital space at large and how to start a profitable career in any of them (including Social Media Marketing, Mobile Marketing/Bulk SMS, Blogging, Web Design, SEO, Affiliate Marketing, Information Marketing, Email Marketing, etc).
11. Bonus Courses
Benefits of The Training
1. Certificates at completion at the end of the training.
2. Access to private Digital Marketing mentoring groups, free refresher classes, and job opportunities.
3. Access to learning materials worth N15,000 at the end of the training.
4. Free database gift worth N10,000 at the training venue.
Click the REGISTER icon to fill a form (you will receive further details after filling the form)