Simpu, a Nigerian B2B SaaS platform that helps organizations provide better customer interaction experiences through an omnichannel solution, has raised a pre-seed funding round of $1 million to help it scale.
Simpu is a company that creates communication and engagement software for organizations. It was founded in 2020. Its core product is a lego-flexible omnichannel inbox for teams that combines communication channels such as email, WhatsApp, Twitter direct messages, Facebook Messenger, SMS, and website live chat into a single unforgettable experience.
Businesses can also automate workflows and link a variety of third-party connectors, such as core financial backends, databases, and marketing lists, to combine their siloed data for precision marketing via SMS and email.
“To achieve any sync, the average internet business must combine at least eight apps every day and up to 36 apps.” Simpu’s CEO and co-founder Collins Iheagwara remarked, “Normally, apps don’t talk or sync well with each other.”
Consumers are also using an increasing number of communication apps. Consumers want to be contacted through their chosen methods, which presents a significant challenge for businesses. Collins says that companies have asked them severally how they connect effectively with their customers, clients, and friends across all media and apps. That was the chasm for us.
Simpu has raised pre-seed money from several angel investors and early-stage venture capital firms, with the round completing in January after reaching the $1 million milestones. The startup now has over 90 businesses on its platform and over 300 active users, but it is set to launch fully in May. For the time being, the firm is only active in Nigeria, but it already has a few international customers and aims to grow internationally in the future.
“We make money by selling monthly or yearly subscriptions to each user.” “We have hit over US$80,000 in SaaS revenues since coming out of closed beta in November 2021,” Iheagwara stated.
“We’re doubling down on things that our customers enjoy in the hopes of increasing revenue even more.”