Flutterwave Launches Flutterwave Market to Grow Small and Mid-Size Businesses

Flutterwave launches Flutterwave Market to grow small and mid-size businesses. 

Flutterwave, one of Africa’s leading fintech companies, launched this e-commerce – Flutterwave Market – to help small and mid-size businesses reach larger customers thus, augmenting sales and revenue. 

Flutterwave Market is poised to bring different collections of merchant stores to customers in one place. The e-commerce service will enable customers to buy a wide range of products from choice businesses at comfort.

Futterwave Market is designed to display merchant stores across a variety of product lines and countries. To make the experience worthwhile for customers, Flutterwave will have features such as country filter, and product search category display.

Beauty, food, men’s and women’s fashion will be among the product categories on display, as these are the most popular among Flutterwave store customers. Customers will be able to buy desired products and have them delivered to their exact location.

Flutterwave launches Flutterwave Market, an e-commerce service that is an extension of the Flutterwave online store established in April 2020 during the wave of COVID 19. 

With the impact of COVID 19 on small businesses – several of which were forced to close as a result – Flutterwave developed an e-commerce platform for them, allowing them to continue doing business by creating online stores. 

Since then, the e-commerce solution for small and mid-size enterprises has recorded rapid growth, accommodating over 30,000 businesses with added features enabling multiple product uploads and discount coupons.

In recent data from Statista, the number of digital buyers increased to 281 million in 2020. In 2021, the number is expected to rise to over 334 million, and by 2025, it will have risen to 520 million, nearly doubling the number of e-commerce consumers in Africa in 2019. 

Flutterwave Market has now introduced a new way of finding and purchasing from these businesses which are quite different from the previous method of just following the store link.

“This is an exciting next chapter for the Flutterwave brand, and we’re excited to introduce this new marketplace experience to our merchants worldwide,” said Olugbenga ‘GB’ Agboola, Founder and Chief Executive Officer of Flutterwave.

“Flutterwave Market is a fully functional e-commerce service that serves as a megastore where buyers can purchase a variety of goods from multiple sellers under one roof.

Since the successful launch of Flutterwave Store, we have listened to our customers and acted on what they need to scale their businesses. Launching the new marketplace will transform their businesses, taking them to the next stage of growth. Flutterwave Market is for us a way to create endless possibilities for our Flutterwave Store users. We’re not merely aggregating existing stores, we’re positioning them to make more sales,” he added.



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Sopuruchukwu Elizabeth Mba
Sopuruchukwu Elizabeth Mba
Mba Sopuruchukwu Elizabeth is a graduate of Biochemistry/Microbiology. She loves writing, reading, and listening to good music. She is passionate about public health and the role of technology in health promotion and communication.

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