Superside, a remote South African startup has announced a $30 million (R485 800 500,00) Series A funding round.
Prosus Ventures and Lugard Road Capital co-led the round, along with existing investors Slack Fund and Acequia Capital
Brief about the company
Superside is a design solution company that offers creative and design services to brands aiding quick turnaround and high-quality designs.
They offer a distinct subscription model, connect companies with a devoted professional team of evaluated designers and project managers.
These professionals deliver a fast quality job and are cost-effective compared to traditional creative agencies and at great quality than most gigs.
The subscription pricing plans offered will ensure project flexibility as well as ranges of capabilities. such as illustration and motion design to UI design and creative concept and can kickstart their projects in a matter of hours.
Superside and its Growth
In the last years, the company has experienced tremendous growth working with successful brands like Amazon, Cisco, and Salesforce.
These brands have praised their rapid turnaround time, top-quality content, diverse creativity, and access to global top talent.
The world adoption of digital marketing has yielded an uprise in digital content creation.
Estimated spendings on digital marketing will reach $455 billion (R7 363 460 650 000,00) in 2021 with 30-60% going towards content.
The amount spent on content creation will continue to increase as spending moves further to social media platforms.
South Africa is an important market for Superside. Been a fully-remote company with a global team across 19 time zones.
The company has had success in getting and retaining top creative talent in South Africa.
The company is looking to hire close to 100 engineers in the next 12 months to further scale out its design operations platform.
Fredrik Thomassen, co-founder & CEO of Supersite has stated that;
“ 20% of our team members live in South Africa and a big part of our funding will go into the hire of more professionals”
“Professionals in creatives, sales and customer success sectors from top companies and agencies in South Africa to increase worldwide growth”.