Senegalese technology financing startup Nixacom has introduced Auto Apply, a digital onboarding platform designed to help organisations replace slow, manual application processes with a faster and more automated system.
Founded in October 2023 by CEO Cheikh Gueye, CFO Elhaji Fall and CTO Wangel Yohannes, Nixacom initially focused on making premium technology products such as smartphones, laptops and tablets more accessible to individuals and businesses through financing solutions.
According to Gueye, the company’s experience in financial infrastructure revealed a wider challenge facing many organisations across Africa. As Nixacom expanded, it found that inefficient onboarding, identity verification and application processing were creating delays for both institutions and customers.
To solve this problem, the startup developed Auto Apply, a platform that digitises customer onboarding and automates document generation for institutions operating in emerging markets.
Gueye explained that many organisations still depend on paper forms and repetitive manual processes, requiring customers to submit the same information multiple times while staff spend hours entering, checking and organising data.
Auto Apply streamlines this workflow by allowing institutions to collect customer information through a single digital process. The platform can then automatically generate the necessary documents and contracts while performing identity verification in real time.
According to Nixacom, tasks that previously took hours or even days can now be completed within minutes, producing a structured and compliance-ready onboarding file that is delivered directly to the institution.
The company is already working with financial institutions to roll out the platform and says early feedback has been encouraging.
“There is a clear market need for solutions that improve efficiency while maintaining compliance standards,” Gueye said, noting that organisations are increasingly looking for technology that simplifies operations without compromising regulatory requirements.
With digital transformation gathering pace across Africa’s financial sector, platforms like Auto Apply could help institutions improve customer experiences, reduce administrative workloads and speed up access to financial services.
