Heirs Insurance Group has launched a new generative artificial intelligence assistant called Prince AI, becoming the first insurance company in Nigeria to introduce a multi-language AI assistant for customer service and insurance support.
The company said the launch is part of its wider digital transformation efforts and its mission to make insurance easier, more accessible, and more inclusive for Nigerians.
The announcement comes as Heirs Insurance Group approaches its fifth anniversary, marking five years of expanding its services through technology and customer-focused innovation.
Prince AI is designed to answer customer questions instantly and provide guidance on insurance products and services. In addition to helping customers understand Heirs Insurance policies, the assistant can also respond to general insurance-related questions, helping users learn about coverage options and choose policies that fit their needs.
One of the key features of the AI assistant is its support for multiple languages. Prince AI can communicate in English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, Chinese, and several other languages. The company says this is aimed at reducing language barriers and helping more people access insurance services comfortably in their preferred language.
The AI assistant also allows customers to buy and renew insurance policies, start insurance claims, and track the progress of those claims. Customers can access Prince AI through WhatsApp, the SimpleLife Mobile App, and the Heirs Insurance website.
Peace Okhianmhense-Philips, Chief Digital Officer of Heirs Insurance Group, described the launch as an important step in the company’s digital growth.
According to her, the company is using generative AI not only to improve speed and efficiency but also to create a more personal and accessible customer experience. She added that the technology will help the company better understand customer needs and provide faster support.
Heirs Insurance explained that Prince AI uses adaptive intelligence, meaning the system improves over time through customer interactions. The company also said human representatives will continue to work alongside the AI assistant to provide expert guidance whenever customers need more detailed support.
Heirs Holdings, the parent company of Heirs Insurance Group, has investments in 24 countries across four continents. The insurance group includes Heirs General Insurance Limited, Heirs Life Assurance Limited, and Heirs Insurance Brokers, serving both businesses and individual customers throughout Nigeria.
The company says the launch of Prince AI reflects its broader goal of promoting financial inclusion and expanding digital insurance access across the country.
